According to a 2018 Statista report, the global cosmetics market was projected to be worth about $758.4 billion in 2025. However, in 2023, the global beauty market’s retail sales were $446 billion, a 10% increase from 2022.
Retinol, Hydroquinone cream, Vitamin C, AHAs and BHAs, Aesthetic clinics, cosmetic surgeries Etc The market for all these features has doubled in the last 5 years. The skincare landscape in the world has been significantly reshaped since the pandemic. Terms like serums, active ingredients, double cleansing, guasha tools, glass skin, and the Korean clear skin regime have become household names among skincare enthusiasts. A new phenomenon, ‘Sephora Kids’ is now making waves in the US, where preteens and early teens are increasingly using anti-aging products. This trend appears to be reaching every nook and cranny, raising questions about its implications for the native skincare market and the young consumers embracing these practices.
WHAT IS A SEPHORA KIDS?
Tweens are obsessed with skincare. Their curiosity for all kinds of creams, gels, face masks and facial peels has even earned them a viral moniker: “Sephora Kids.” “The Sephora Kid trend is a real phenomenon,” said Dr. Lauren Penzi, a New York-based dermatologist.
- Sephora is a French multinational personal care and beauty retailer, offering nearly 340 brands alongside its own private label, the Sephora Collection. Its product range includes cosmetics, skincare, fragrance, nail colour, beauty tools, body products, and hair care items.
- Sephora was first launched in Paris in August 1970. It is named after the biblical figure Zipporah (French: Séphora), wife of Moses
CNN —REPORT
The ‘Sephora kid’ trend shows tweens are psyched about skincare. But their overzealous approach is raising concerns
Scores of recent TikTok and Instagram videos have documented the so-called tween invasion of Sephora and Ulta stores, with many grown-ups bemoaning the Gen Alpha takeover of these popular beauty product chains. Tweens gravitate to Sephora and Ulta for the same reason that adult shoppers do. Both stores offer customers the try-before-you-buy option for any beauty or fragrance product sold in their store.At a Sephora store in New York City, a store employee told CNN that tweens are frequently flowing in, not really asking for advice or recommendations from staff, and making a beeline for trendy and pricey skincare brands, such as Drunk Elephant, Glow Recipe and Laneige, that are hyped up by influencers.
Not necessarily for everyone
Drunk Elephant, whose products range from $38 for a 30 ml bottle of its uber popular “D-Bronzi” peptide face serum to $62 for 50 ml of its Lala Retro Whipped Cream, has an online FAQ section addressing younger customers asking, “Can Drunk Elephant be used by children?”
The response begins, “Yes, however not every product in our line should be used by younger fans, 12 and under. In general, we do not recommend using products containing high concentration of active ingredients, which address concerns that aren’t present at such an age,” and goes on to urge parental supervision.
‘It’s a status symbol’
Jennifer O’Brien celebrated her twin girls’ 12th birthday in January at a Sephora store in Long Island, New York.The store offers birthday events before the store opens or after it closes for tweens and teens that include either a group beauty makeover or skincare 101 tutorial.
OUTCOME OF THE REPORT:
1 Preteen girls want glowing skin, they get disappointed every time.
2 Due to excess of appearances they are becoming more sexually active.
3 Girls have become very active in their skin, and the quality of their skin is giving them an inferiority complex.
4 Girls are becoming more jealous of other girls, even other girls in the same family. Now they are competing for better skin.
5 Parents are buying too much skin care for children without knowing the side effects of cosmetic products, and so-called dermatologists are making money by selling them expensive cosmetic products.
4 Main concern is that when my girls go through those hormonal changes, they can’t be layering all these products on their face,” she said. “At a certain point they will see that their skin can break out from it.”
SUGGESTION:
1 Parents should promote the concept of inner beauty rather than outer appearance in their children.
Guide them to educate themselves and only through this can they come to the light of realities.
